Alterna professional hair care offers revolutionary products that set the standard for the most luxurious hair cosmetics in the world. Our commitment is clear and simple. Alterna comes with real innovation. It does not bring promises, but results on which we build our reputation. Her proven results have amazed many celebrities, who are proud that their hair is beautiful thanks to Alterna.
Hollywood stars love Alterna!
"At Alterna, we don't test products on animals, but on celebrities!"
Actress and co-owner of Alterna Haircare
"I'm really proud to be part of this brand - not only because its products are absolutely incredible, but also because I completely identify with its philosophy of affordable luxury and purely natural composition."
"I like that Alterna uses only natural extracts and avoids aggressive components of chemical origin, such as sulfates and parabens. It's good not only for my hair, but also for our planet. When I first tried Alterna products, I knew they were absolutely exceptional. My hair was healthier, shinier and smoother immediately after the first use. ”
"If I had to describe Alterna in one word, then it would definitely be a transformation."
Director of Alterna Haircare
"Katie inspired us with her transformation from an actress to a versatile artist, designer and stylish icon."
“I love the Luxury Shampoo!”
InStyle (USA): “The Girl who has everything now owns some of the most luxurious hair products around: Caviar Shampoo and Conditioner”
People Magazine (USA): “It’s no wonder that Jennifer Aniston has luxe locks: Her longtime stylist Chris
Daily Mail UK: “At home Madonna uses Alterna’s Enzymetherapy Caviar Shampoo and Conditioner."
Actress “Lost in the Translation”
David & Victoria Beckham
InStyle Magazine (UK): “Victoria Beckham loves Hemp Seed Extreme Moisture Hand Treatment”
Celebrity Spy (UK): “This lady only uses the poshest brands, like Alterna”
Hairdressers Journal (UK): “Spend it like Beckham” White truffle Luxury Shampoo
INStyle Magazine (UK): “Julia Roberts uses a tube of Hemp Seed Straightening Balm, every week”
Elle (UK): “Every month Julia Roberts Uses up to three tubes of Hemp Seed Straightening Balm”
Actress: “I love the Caviar Conditioner”
“For impossible hair like mine it’s nice to finally find something that manages it better than I do!”
Paris & Nikki Hilton
Actress “Will & Grace”
“I Love the White Truffle Shampoo and Conditioner.”
Luke O’Connor, (2004-09): “Hi, It's me , Luke, Debra's stylist on Will & Grace. I wanted you to know that Debra loved the White Truffle Conditioner and Shampoo you sent. I told her I had never felt her hair asgood and with so much body. She asked me if I'd contact you again to get her more.”
Cosmopolitan (USA): “To condition her soft layers Mandy Moore uses Alterna Deep Conditioner.”
Actress “The O.C.”
US Weekly (USA): “It’s Amazing!” says Rachel Bilson of the hydrating Alterna White Truffle Luxury Shampoo.”
Actress: Susan Kelber, key hair stylist, “24”: “Sarah Clarke and Sarah Wynter both live on Alterna..."
Courtney Cox Arquette
Actress “Friends”: “I love the Caviar line!”
“Hemp Seed Shine Shampoo is my favorite!”
Actor: “I absolutely love the Alterna Hemp Hard Hold Styling Gel and Sheer Pomade.”
Linda Arnold, key hair stylist, “A Cinderella Story”: “Hilary Duff absolutely loves the Hemp Seed Spray
Starch and Hemp Seed Spray Shine. Not only do they make her hair smooth and shiny, but they both smell terrific!”
US Weekly (USA): “For Electra’s super-long sexy waves she uses the Caviar Styling Spray”
Tasha Brown, hair stylist with Fred Segal Beauty: “Shannon Elizabeth’s hair is really thick and has some
color in it, so I used Caviar Smoothing Crème to protect it from heat styling and Hemp Seed Spray Shine to
finish off the style.” Tasha Brown, hair stylist with Fred Segal Beauty
Actress: “Your products are the absolute best.”